My aim is to create a logo and header (font/graphics for the title ‘MoneySkillsForLife.Com’) that captures the attention of young people, is modern and relevant to Generation Y, so they feel they can achieve a life that provides freedom and happiness to do the things they are interested in, rather than a boring job.
My understanding is a 'mid blue' colour is most trustable for a logo and header.
This course should be something to aspire to, something to be proud of, provide a sense of achievement, and be something they would happily share with friends and family.
The logo whilst being designed to attract and motivate young people, should also be substantial enough for parents to feel confident in their children doing the course i.e. not something ultra grungy or trendy - but something that the parents can also connect with.
Words that come to my mind describing feelings and benefits of the program are - freedom, abundance of time, lifestyle, culture, travel, fun, creativity, individuality, happiness, trust, healthy lifestyle, sustainability, healthy planet.
The logo would represent something that achievable and desirable.
More and more people's desire is on how much 'time' freedom they have in their life as opposed material riches.
My logo will stand for the benefits of doing what you want in life, rather than having a job and lifestyle that you feel stuck in.