We own two pawnshops, where we buy, sell, and loan on gold, silver, and platinum. We mostly deal in coins and jewelry. We are looking for a new logo that can be carried across both stores and potentially used for any further expansion that may occur. Our stores are named for the city where they are located: Pleasant Hill Coin & Jewelry Exchange and Antioch Coin & Jewelry Exchange.
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We have a very mixed audience. Customers at our stores range from low-income pawn customers to high-end retail jewelry shoppers and bullion buyers.
− We would like to have a logo that projects trustworthiness
− We currently use a Walking Liberty Gold coin on our business cards but we have never used a logo
− We don’t mind the use of coins, diamonds, scales, or other coin/jewelry based graphics
− We don’t mind the use of the pawn “three balls (buy, sell, loan)” scales symbol
− We like clean lines
− We would like to see a little flair
− We don’t want anything “cartoony” – the logo needs to be professional looking
− Our store signage is currently red, white, and blue, but we are willing to experiment with alternative colors, although don’t want more than three colors used
− Regardless of colors used, the logos must also be effective in black and white
− We would like a freely available font to be used
− If an image-free, font-only logo looks cleaner and more effective, then we will consider that
− Two separate files for the two stores must be made: PLEASANT HILL COIN & JEWELRY EXCHANGE and ANTIOCH COIN & JEWELRY EXCHANGE, and the store names MUST be incorporated in the logos
− We want a logo that can be used everywhere – business cards, letterhead, website, advertising
− We would like the logo in vector format, but also as a JPEG file please
Dateiformate der finalen Designs
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