We are a small software company focused exclusively on improving education by providing educators with the most effective data management tools possible. For more information on us, check out our website http://www.escholar.com. While we are a well established company in the education technology marketplace, our newest product will be pitched to a broader, more diverse audience and so we want to create a new identity for it!
About the New App:
The application’s intended use is for students and teachers from early childhood to adulthood to build pathways to success. The vision is to have a platform for students, teachers and parents to collaborate with each other on building pathways to success. The application will allow students to participate and create their own plan for growth and success. The application will allow users to create/build their own “navitars” which are avatars that navigate lifelong learning.
Students and teachers
• The word myNavitar™ in the logo in a single line, do not break up the word
• Fun but professional
• Sustainable from early childhood into adulthood for all users
• Image size is scalable from a small to a large without degradation
• Simple and not overly complicated
• Recognizable and unique to the product
• Original, creative and unique designs only
• No cliché education themes (no bookworms, apples, owls, etc)
• Typeface should be clear and simple.
• eScholar colors are not required.
• The logo will be used on the web and print so it should display well in both.
• The logo should have human characteristics or concentrate on the pathway to success (navigating steps to success)
• In general the logo should portray fun, collaboration, data, learning, positive attitude, and pathways to success
• Easily brandable and transposable for use on stationary, business cards, marketing materials, etc.
• File formats: png, ai(CMYK), jpg, and layered psd (RGB)
• Stock images, clip art, fonts that carry license fees
• Images that are not brandable
• Do not use a dark blue and green combination.
o We will also be posting other contest in the near future for avatar designs for the myNavitar app.