We are looking for a logo that will represent us in a memorable way while also distinguishing ourselves from our numerous imitators. Designs can represent either the name "The Original Chicken N Rice" or "The Original CNR".
We would like it to convey our core values of providing a low cost, high quality meal with fast and friendly service. We were established in 1989 and would welcome a design that was able to seamlessly incorporate that fact into the design. Our current color scheme consists of a goldish yellow and red.
This is something we would like to use on our storefront sign, promotion ads, menu, menu board, expense checks, letterhead, labels on sauces, signage, aprons, uniforms, etc. It should be easily identifiable, simple, have a timeless design, and be eye catching.
We don't want:
1. No Cartoons - we want it to be playful but not cheap or childlike
2. Nothing too elegant - we do not want to come across as being fancy. We want the locals to feel like they can afford to eat here a couple times a week.
3. The typeface should be clear, simple and bold. We want something that stands out. Again being careful not to be too fancy.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo
Have fun, be creative, and good luck!