Logo for a microblogging platform

update.fm

- We're trying to simplify the work-life of teams and groups, as well as freelancers
- The platform is basically similar to yammer.com but we're not blatantly copying them (we have some nifty stuff that is not yet available in other products)
- We're technical people but we love little gimmicks/smart ideas in the brand perception as well as visual representation of our products
- Our product, in some of its features, goes into a technical direction
- We love Web 2.0 products but we're still conservative in the adoption of new technologies and don't embrace everything we run across just because everybody else does

- Freelancers, working for different companies/clients
- Teams
- Workgroups
- Technical people
- Basically anyone that needs to be updated with any kind of (mostly unidirectional, broadcasted) information

- We expect our target group to be male and female, 20-50 years old; prefer a reputable design; favorite color: blue; Internet-affine and open for new stuff
- They don't mind a logo that has a bit (just a bit!) of a funky look but behind it they expect a solid and conservative product that is 100% reliable and doesn't look like a Web 2.0 product created by a bunch of 15 year-olds in their spare time :-)

- Official spelling: it's "update.fm" and not "Update.FM" or anything else
- The logo "update.fm" HAS to have the TLD ".fm" in it
- It should be a word-based logo but you may add an icon/graphical image to it, if you can come up with a nice idea; preferrably something small that, by itself, may be used to represent the brand (example: the BMW blue/white circular image, the Mercedes star, the Google "G", the "99" of "99designs" etc.)
- The logo should be easily distinguishable, yet we don't mind popular/known fonts if used creatively
- We prefer a blue-ish tone but try to convince us of other colours if you can come up with any
- Keep in mind that the logo will be a little less (!) conservative than the website and the text on the website; so: don't make it too funky, playful or colourful