Empirica Research is a new full service, boutique market research firm based in Melbourne and Los Angeles. We offer a complete range of market and consumer research services in both Australia and the US.
We need your help in developing strong, vibrant, imagery that captures our personality. We conduct custom-designed consumer and social research projects for companies, government agencies, and not-for-profits. Our main "point of difference" is our strong link to the academic world - we will be bringing more empirical rigor and the latest ideas from psychology and consumer behavior to help address our clients' research questions.
Here is a list of personality traits our logo needs to convey:
Intelligent, innovative, young, creative, agile, not-conservative-and-yet-trustworthy. Logical, powerful, outcome-focused. Academic, but not nerdy or disconnected from the real world. Warm, but sharp and professional.
UPDATE: We do not like logos with magnifying glasses in them, so suggest avoiding this concept.