We are a new business that will deliver great online learning for busy professionals- initially mainly accountants. They have to do Continuing Professional Development (CPD) but it is usually dull and boring - we want to be different. It will use all forms of current on-line and social media.
We are starting with a logo, and will use this project as a basis for our web designs too.
The target audience is young, degree qualified professionals - accountants, lawyers, financial planners, etc. They are tech savvy and time poor, but have expectations of quality.
However these are the early adopters but we hope to extend this to the older professionals (35-50yrs) too so we don't want it too crazy but fun if possible!
We need the logo for just the words smartCPD (one word no spaces)
We would like the CPD part easily identifiable as this is a common term that is most important. smart should communicate how we are different - better learning experience - meaningful, emorable and motivational.
I am thinking a typographical treatment and one which reflects professionalism (say university feel). Feel free to work with colours but remember we want to roll it out for the web site too (and stationery).
No stock shots please.
Please provide as an EPS and Jpeg. CMYK and RGB would be helpful for different uses.
I have attached our current "temporary" logo