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Our target audience is very wide, especially now when winter times come.
I've seen several amazing looking logo's on this site, hence why we choose to try this. We dont have many requirements in mind, as we would like the designer to have creativity and free hands. I'm thinking that I would like to have "Keeps your feet warm" in the logo, as that would suit our product very well. Colours and such are entirely up to the designer to choose, although darker colours would not fit in my mind.