Attributes to convey:
Trust and accountability-- Solutions, advisors, specialists, sciences
Sense of green -- Clean, green, smart, pure, fresh, safe, guardian, oasis
Describes the indoor environment -- Air, home, urban, environment, living, indoor, health
International, authoritative -- International, Global
We envision a logo that might consist of or combine elements of nature (tree, leaf, bamboo, wind, water, etc), a home or building structure, and the words: "PureLiving" "Indoor Environmental Solutions" possibly with space for a short tagline (ie. "Making healthy homes," "Because China's really dirty," etc). We encourage creativity in helping us come up with a better tagline!
1. There is no need to incorporate any eastern or Asian elements, since we are appealing to the need for a company that brings expertise and standards from outside China.
2. No cartoons - need this to look professional and convey trust without being stuffy
3. Avoid country-specific cultural references (ie. maple leaf, bald eagles)
We need to go live at a large expat fair in September and will have additional poster and banner work.
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo