Joy Toyz is a fun and upbeat novelty shop for women and couples. We focus on high quality intimate toys and sensual products. The logo needs a fresh look - modern, sophisticated and leaves an impression.
Please see my rough draft examples for inspiration:
It's very important that Joy Toyz and Jouets Jouissifs are not drawn horizontally in one line. It is preferable to have the second lettering underneath the first as seen in link provided "c"
Examples A and B should still have the full brand name placed underneath the actual logo.
Or re-design the current logo to give it more impact.
The new logo will also be an inspiration to our website re-design, t-shirts, brochures and stationary.
Our clientele are women ages 25-45, either gay, straight or bi, mommies, career women, wants information about sex toys before purchasing, saavy shopper and it always looking for high quality over cheap toys.
We want an iconic logo that stands out - something people will be able to recognized even when the brand name is not present. Think "Nike"