Somehow, we want to capture the spirit of rural people, mountains/Andes, idyllic agrarian life, a transformation from environmental decline/deserts to greenness and sustainabilty.
While we work with the marginalized, we support both indigenous groups and mestizos, so we need a racially balanced logo. Provided the unique role of women in our work, we'd like to emphasize their leadership. In addition, we want to attract urban-based consumers to the movement through their eating habits and food purchases, so the logo should reach them too.
The tagline for the organization is: “Haciendo eko con lo rural”; this is a play on words that in English means, “Finding voice over rural concerns” but also “Building sustainable ecosystems”. Obviously, the tagline does not translate well to English, but we may want to have a version of the logo that include the Spanish language motto.
We like the recent logo that was created for our partner network "http://www.groundswellinternational.org", in case that provides some clarity and inspiration. We have close ties with that organization and, if promising, could integrate with that logo, but we want to have our own identity.