We are looking for a logo and style that reflects the product and services described above. The creative and innovative idea is the most important, but the credibility angle is important to convey.
We generally prefer logos that aren't TOO literal (no cars, racing flags, dollar signs, etc.).
Stylistically, it needs to be clean, sharp and professional looking, but not ultra-conservative. Unique is good, but remember that it's a technology and business product and serviceswe're talking about. Credibility and innovation is a big deal in this industry.
The logo needs to have a symbol with text to include the acronym and name together (MILES and Motorsports Inventory Lifing and Equipment Status)
Please do not submit something that is similar to something else out there. Many of our potential clients are very savvy, and it would be embarrassing if they made the connection. This is important for our brand, since part of what we are trying to convey is that our product and services are different from most other motorsports technology firms, and if our logo is a near-knock-off, it will reflect poorly on us and our product.
The logo will be used in several different applications (business card, PowerPoint, website, PDF, trade shows, etc.), so it needs to be a file type that is compatible with a range of programs without getting distorted