Branding needs to be simple yet strong and appeal to people obsessed with appearance, fashion and the overall luxurious lifestyle. However it must be super hip and non-pretentious. The site has to feel like a very exclusive area where users want to be seen. Should include illusion of or to photography and celebrity while maintaining simplicity.
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Age: 21-32; avg. age: 27
Gender: 70% female 30% male
Education: 50% College Grad and above
30% Still in college
20% In High School
We are looking for sites that have great style elements like the sites below:
Do not use elements that would cheapen the brand like a camera, stars or eyeball, perhaps something like the hollywood sign