We are a sit-down "linen service" Chinese restaurant that serves premium quality food. Our original concept has been ranked as one of the top 3 restaurants in the state for over 20 years. Our strength is the quality of our food. Our new concept, TEMPLE, is our way of spreading around delicious Chinese food in the same upscale atmosphere.
We are targeting affluent markets in densely populated municipalities. Our menu is priced on the high-side because of the quality of food we use and the environment we provide. Our customer's ages range from 25-60 years. We will cater to nearby investment banks and private prep schools.
We are looking for a logo that will combine class with impact. Many of you will use an image of a Chinese temple which is fine but not necessary. We are a unique restaurant. We don't want to be associated with Chinese take-out joints.
Because TEMPLE is not your typical Chinese restaurant name we are contemplating whether to add "Gourmet Chinese" to the logo. If the look is right then we'll go with it. If not then just the word TEMPLE is good enough.
Please do not use cartoons or stock images/clipart in the logo. Keep it simple. We will use this logo in all marketing materials, stationary, business cards, menu, etc. Make it awesome!