Wie flofifa das erste logo design Abenteuer antrat
Gourmet Globe, the newspaper for connoisseurs, is the address for indulgence and lifestyle on the german-speaking web. Gourmet Globe delivers round-the-clock news, reports and interviews from the culinary world.
The focus is on trendy restaurants, brilliant star chefs, great wines, cool hotels, delightful recipes, culinary trips and a lot more.
Forthcoming, an online shop will be integrated, which offers wine, food, kitchen appliances and books.
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The target group of Gourmet Globe lives in Europe and consists of 55 percent men, aged between 25 and 65 years old and has a high level of education.
Primarily, they are people who love the pleasant things of life or act with them.
We need the new logo for a number of purposes: Business-Cards, Letterhead, Envelopes etc.
But – mainly – the new logo will replace the existing logo on http://www.gourmetglobe.de. The new logo should complement the appearance of Gourmet Glob’s web site.
The logo may not be too playful, not too “funny”. Don’t use – necessarily - knife and fork, chef's hats, cloches etc. That's what too many restaurants and gourmet-companies use. This has no brand recognition.
The logo should be simple, elegant, sophisticated, balanced, clear and - above all - unique.
Otherwise we want to set no limits to your creativity.