The name Five Points comes from the fact it is located at an intersection with 5 roads. I would like a logo that incorporates the name Five Points some how as a symbol with the pharmacy/wellness also, like the examples I uploaded. The thoughts or words/image that I want the logo to represent are the name, health, wellness, pharmacy, enduring, thriving through the ages, community based, partnering in health.
Target market will be the elderly, retirering baby boomers that want to enjoy life and will be paying more attention to their health also mothers since they traditionally make the health care decisions and have children that will get sick. Education and income will vary but the target market will be the middle class. I do not want to convey a sense of sophistication or expensive/luxury, the surrounding area is low income and blue collar but I want to start planning for the future and attracting new customers.
The target market will value community, convenience, trust and reliability, great customer service a pharmacy/pharmacist that cares about them and wants to help them thrive, is part of the community, a more personal experience. Also other health care providers will be used such as nurses and at some point educational classes will be offered.
The baby boomers want to enjoy their retirement and want help and solutions that will keep them able to continue to enjoy the coming years. For example, my parents and several of my friends parents are paying much more attention to their health while also engaging in activities they previously didn't such as world traveling and consuming more alcohol and attending more social events, Helping them feel like they are still mentally sharp and valued in society. They will value being around for their grandchildren and be concerned about medicare cuts.
A possible slogan would be your partner in health. Or partnering in health and wellness through the ages, From birth to hospice care.