We are a small company with a doctor who formulates all natural products. We are down to earth, laid-back and genuinely into helping people with their medical problems.
The market is for people who have been diagnosed with Multiple Sclerosis (MS). They are mostly women between the ages of 35 and 65...but there will be many men in the group as well. People with MS have had bizarre symptoms for many years before they are diagnosed. At this point, they are looking for anything that can help with their symptoms...fatigue, pain, numbness, and tingling, blurred vision, loss of balance, depression, etc. Their doctors have basically told them to take drugs with no other alternatives. The drugs they take often make them feel very bad.
We are looking for something very professional and crisp looking. It needs to be slightly medical in feel but with a warmth to it...especially since it is an all natural product.
The medical part comes into play because it is created by a doctor and recommended by a doctor.
It should be "positive-feeling" in a "you can get better" type of way.
It needs to look "new" because this is the first product of this type to ever hit the market. New and fresh and positive and hopeful is KEY!!
The name of the product will be MS Essentials.
Please use PMS (spot) colors for the design.