Logo for Executive Coaching company

Third Sigma

Refresh, reinvigorate and relaunch. Give us a new look. We are a 5yr old business specialising in Coaching Senior Managers.
I feel our existing logo is a bit stuck and stodgy for what we do and want to reflect the influential work we do with very senior business leaders.
We work fluidly with our cleints. No two clients have the same needs so we are constantly shifting our approach to meet their specific needs.
It is time to update and refresh our image.
We will be re-designing the website and reprinting all resources including business cards following the choice of a new logo.

We are a Business to Business profider so our clients are all Business People specifically :
Human Resource Professionals
Learning and Development Professionals
Senior Managers/Leaders and
Business Executives

These people are professional in their approach and expect an expert and professional service.

Update Logo using existing colour scheme, existing logo available.

http://dl.dropbox.com/u/12653722/Th…a_Logo.jpg

Current website for reference and more information about us is: http://www.thirdsigma.com.au

Use a fresh and creative Bell Curve concept with emphasis on the “3rd standard deviation” ie the "third sigma".
For explanation of this see “what's in a name” on this link. http://www.thirdsigma.com.au/about_…erview.cfm

The logo should represent our ability to be flexible whilst being dependable experts. It should indicate our stability and experience whilst showing freshness and fluidity in our approach.

We don’t have the exact colour names for the existing logo, approximations are acceptable, though we will want to know which CMYK colours you have used for future reference.
We will also want to know RGB references for other printed future material ie business cards.

Our name does not need to be in the Bell Curve but if it is included we will want a "version 2" without the name in the Logo.

We will want a * jpg version of the logo as well as *.ai; *.tif ; and *.psd
No stock images please.