Our web adress is "Reiterstiefel.de" ("Reiterstiefel" is the German word for "equestrian boots", so we have the leading domain in this niche) ( http://www.reiterstiefel.de ).
We want to build up a new brand in Germany on a long-term base. This logo should help us with that. Our web shop has roundabout 100 shoes, all of them in different sizes.
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The logo should attract 17-39 year old women who are very passionate about shoes and boots. They love their shoes as much as in the movie "Desparate Housewives" or "Sex and the City".
They usually have dozens of shoes in their shoe cabinet, but the fresh new look of equestrian boots attracts them to buy a pair of them, too.
Our market is the shoe market. With "Reiterstiefel.de" we have got the leading address for "Reiterstiefel" (in english: "equestrian boots").
If people see the new logo for "Reiterstiefel.de" the first time, they should get these feelings:
1. Looks like a big brand. Looks like the logo of a big, trusty brand.
2. Trust. This logo looks trustworthy.
3. Modern. Fashion! These equestrian boots are a "must-have" in this fashion autumn!
4. Wow! They really love shoes, especially equestrian boots.
The logo could contain this two parts:
A. An outstanding, recognizable symbol or icon which should describe the sense of equestrian boots. We would like to add this icon for example on the bottom of our letters and as a favicon of our website. Just like Adidas does it with its stripes.
B. The name of our company's brand ("Reiterstiefel.de").
(If you have got a creative idea for a logo without a separate symbol, just send it to us. We are always open for fresh, new ideas!)