New Enterprise Factory
New Enterprise Factory was founded by entrepreneurs who have a passion for the missions of non-profits and have served as senior executives with large non profits. New Enterprise Factoryworks with organizations -- mostly non profits -- to design, launch, and scale revenue-generating ventures. Our team thinks like entrepreneurs and has a keen sensitivity about respecting and honoring nonprofit missions, perspectives and operational nuances.
The name New Enterprise Factory is spot-on for our value proposition:
New: we generate new revenue initiatives expertly.
Enterprise: we focus on larger opportunities with high ROI.
Factory: we do this all the time, with a process, and our approach generates regular, high-quality results.
We help those who want to be more entrepreneurial in the nonprofit sector take the leap with those who have the vision and guts to take the lead.
We are focused on mission-based revenue generation, and we have an excellent track record of delivering outrageous results. Many have said we make big promises and then over-deliver.
Our goal is to establish New Enterprise Factoryas the go-to company for helping non profits uncover revenue streams that are buried or unrealized. New Enterprise Factoryfinds the profit in non-profits by identifying and leveraging underutilized assets.
1) Decision-making executives at non profits with revenues above $2 million or who have the ability to seed project with $15,000.
2) Non profit executives with an interest in entrepreneurial activity who have access to the funds and decision making power to launch new ventures.
3) Non profit board members who are entrepreneurial in their thinking and have influence with their board and directors
4) For profit organizations that seek to work with non profits to enhance their brands and generate revenue.
We require a logo that can be flexible and appear in many forms and formats. This should include a word treatment on the site name, an icon to represent the company on the web site and as well as various identities online (such as a corporate twitter account, Facebook page, etc.). The logo should be able to work with a variety of color treatments (such as black and white, or using a single color on a card, or an embroidered T-Shirt) and in a variety of situations (Stickers, tradeshow booths, t-shirts).
This is a service that is going to appeal to people trying to make an impression and imprint on the Web. It should be in harmony with design seen in clean, attractive blog themes and well designed, popular web applications.
We'll want a vector file at the end of the contest (AI, EPS) as well as any composite stuff you've done with Photoshop.
The tone of the logo should be:
-Creative, innovative, passionate, energetic
-Professional, respectful, crisp.
-Results and outcome oriented.
-Dynamic, forward thinking and visionary
-A traditional foundation with a slight edge.