Logo for new electronics brand

EKIN

It is a new brand of extremely stylish and affordable consumer electronics. Products will be sold via an online retail store and other mediums. It will sell good quality electronics such as televisions, dvd players, dvd recorders, ipod docks and other electronics. It purchases direct from the manufacturer and sells direct to the public online, therefore greatly reducing costs while maintaining quality. The brand focuses only on electronics that are stylish, and in this way differentiates itself from the rest of the market. The brand will also look into the most innovative ways to reduce power consumption, given the increasing price of electricity and its effect on the environment.

Anyone wanting to buy consumer electronics, but mainly people who are looking for electronics that are stylish yet high quality and affordable.

The logo will be used in everything to do with the company/brand, so it must reflect the company principles. It must be stylish yet simple.
Think about other brand names situated on electronic goods, like sony, Panasonic etc. They are simple yet recognisable. DELL is a good example of something a little bit different yet easily recognisable.
I would like this logo to be similar in the simplicity, but I would like it to be more creative than others.
Colour schemes would preferably be shiny or matt silver, and just the word ‘ekin’, but I am open to other suggestions (maybe a green ‘e’, to show a bit of sustainability etc). I would like to have two variations, one just the word that can be put on products, and another including a stylish, innovative and creative symbol that could be used on marketing materials, to make it synonymous with the brand.
For example, think about brands like Gant and Polo, or DELL computers (eg the circle around its logo)…

In brief it needs to be;
• Creative and innovative
• Stylish
• Simple
• Timeless
• Stand-out
• Have a creative new font
• Printed easily
• Logo with just the letters
• Symbol to combine/add with word and be synonymous with the brand

Need the .eps, tiff, pdf and jpeg, vector format files