Electric Bike Report is all about promoting the electric bike as a viable alternative to driving a car. The website focuses on electric bike advocacy, news, reviews, and simple concise information for people interested in electric bikes.
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The target audience is people who are looking for a way to use their car less. Here are examples of the target audience:
People who are into the green movement, sustainability and environmental protection.
People who are looking for a cheaper means of transportation and not worry about parking.
People who want to get outside, and connect with their community.
People who like biking but don't want to be sweaty when they get to where they are going.
People who are currently cyclists and want an easy way to haul groceries on their bicycle.