What We're Looking For:
1. A fresh, clean, and modern logo that will work for a group of business services using the unifying-theme "Zen." Essentially, "reliable yet fresh."
2. The logo should convey our core advantages: High Speed, High Quality, and Cost Effective-- without emphasizing "cheap", "discount", or "low price".
3. The logo can be easily used with words in addition to "Edit" or "Translation." For example, if we were going into Travel as well, we should be able to easily create a TravelZen logo using the same basic design.
4. We like type that's well-kerned-- don't be afraid to move letters around a bit.
5. We are flexible with regards to unifying elements, accents, and color. If we like an underlying core design we'll provide feedback in terms of what will get us closer to what we're looking for.
6. We'd like the logo to work well if used within a colored-element on a website, letterhead or powerpoint presentation. If your design has to be stuffed into a white box to play with backgrounds other than white please rethink it.
7. Final output should be available in vector format.
What We Don't Want:
Recognizable clip art, "cute", anything that is specific to either Translation or Editing-- keep in mind the next use may have nothing to do with either of those areas, over-the-top decorative fonts, anything orange.