Digital Inbound, Internet Marketing Management
Our target audience are, highly educated. Often with advanced degrees. CEOs, VPs of Marketing and Sales. Mostly Male .
- Age range: 35 to 55.CEO of small-medium sized companies (less than 100 employees). So avoid pink or anything too ornate.
We are in the online lead generation, brand credibility/awareness and client /prospect communication business. We want to convey that the results we achieve for our clients is the product of a proven closed loop process. We sell a methodology not sizzle.
Online marketing is all about increasing targeted website traffic, visitor engagement and conversion.The logo should give a message that our services will "pull" "attract" new clients to their business.
The background (possibly) has to be transparent, because we don't know in which kind of background color we'll put it.
We want the logo to be:
- with one or two accents
- Sense of movement
We do NOT want the logo to be:
- TOO detailed or abstract
- old school
We'd like to see a creative use of Earth/Globe for our MARK since the internet facilitates International connections . See attached file for starting point
But everyone likes a creative twist to the age-old logo/mark.brand. so there is the challenge.