We need a logo design for our new business to business website, yarndealer.com. A simple clean, classy design is what will win here. Earthy and rustic might be favorable as well.
Image: Obvious graphic associations (the ubiquitous yarn ball) are acceptable, but we don't want the run-of-the-mill images of yarnballs! No tired cliches (writing the name in yarn) Absolutely no clip art please!
This is a cutting-edge platform, so we're seeking something innovative and different WITHOUT being cryptic or overly complicated.
Text: Easily read by 45-55 year old eyes! Nothing small, tiny or otherwise difficult to read. Clean typeface preferred. Serif and sans both considered.
Colors: Prefer 1-2 colors and one of them being an earth tone or neutral would be great. No wild, rainbow designs, Classic, not jazzy or flamboyant
Shape: We'll consider all designs, no limitations.
Some logos in this realm we like:
http://www.thewoolwideweb.com (yarn ball as globe also)
http://www.ravelry.com (red yarn ball clever, different plus clean text)
Final format: We want something that will easily translate to an avatar and a favicon and will expect both in the final materials.
Print file format - .ai (CMYK)
Web file format - .jpg and .png (RGB)