RMI - Retail Media International.
Our company started life as 'abc media', a retail media agency. abc media sells the advertising space in supermarkets – digital screens, in store radio, shelf fixtures etc – to manufacturers. Clients include Coke, Unilever, P&G, Pepsico, Kellogg’s; all the big names. Our website is abc-media.co.uk if you'd like to have a look.
As a company, abc has grown beyond just selling the advertising space in supermarkets. We want to rebrand as a group of companies that each perform a different function. These companies are:
abc media – sells advertising space in supermarkets
abc commerce – arranges affinity partnerships between supermarkets and service providers. So, for example, we can arrange for a bank to offer a branded credit card to a supermarket’s customers.
Alphabet – a design agency specialising in retail marketing design.
PlanMyMedia.com – a software platform that plans and manages retail marketing campaigns.
What we need is an umbrella company under which all of these smaller brands will sit. This umbrella company will be called RMI, which stands for Retail Marketing International.
There are two different groups that we want our logo to impress:
Manufacturers. Account and brand managers at companies like Unilever. These are serious people who take a lot of care choosing the companies that they choose to work with. Our logo has to inspire confidence from those people.
Retailers. As well as persuading manufacturers to buy from us, we try to persuade retailers to make long term partnerships with them. Again, we’re asking for significant commitments from these companies, so the logo needs to inspire faith that we’re professional can be trusted.
Two variants of a single logo for RMI. The first should just be the letters ‘RMI’, whereas the second should include the words ‘Retail Marketing International’, presumably underneath.
The design should reflect RMI’s brand values: trusted, insightful, market leading, creative, focussed on the success of our clients.
If you’re looking for themes around which to build the logo, it might help to think about what our business does; important themes to us are ‘retail’ and ‘shopper behaviour’.