We are an online business information and advisory service dealing with clients that trade and are looking to expand operations internationally. We are a start-up and this is a 'blue sky' project.
While our first preference is for no other artwork in the logo, a typographic logo only, we are open to looking at your creative designs and we are prepared to change our mind. Sorry I can't give more direction. We also have no colours in mind - this is the start of our CI process and we are looking at all designs and ideas.
We need a logo for our business that projects the 'brand personality' of Faroden in the following way:
- The definitive place to go for global business data
- A sense of gravitas and authority
- Our clients will be 'blue chip' and our logo should mirror those
- A single colour or derivation thereof (i.e. grey or grey with shades of grey), or 2 colours at the most - Easily scalable
- Deliverables in multiple formats including vector format
- Be easily re-coloured in black and white
- A sense of tone / positioning / scale with background colour schemes for the web.
- Something to build on - this is only the start of our CI process
- Overly ornate artwork