InnoPoints is an online loyalty program which allows users to earn virtual points by participating in various activities.
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Young adults, age 18-30, middle-class, suburban, global audience (mostly U.S. and Europe). Want to save money and have fun at the same time. Not for tech geeks, not for obsessive gamblers, just normal people who like to shop.
- Simple, stylish, casual
- Not boring like an insurance site
- Not cheap or gaudy like a bad casino
- Neutral but appealing
- Color blueish
- Should be a horizontal style, not square, no symbol above or below the type, but to the left of it
- It would be cool if the symbol could also be used as the currency symbol for the points, but that's not a must
- Brand must be written "InnoPoints" - not "Innopoints" or "innopoints".
- Logo must be handed over in vector format (AI/EPS)
- Any non-standard fonts must be provided along with the logo