We need a logo that says:
• Environmentally Conscious (green – not necessarily in color)
• Classy (we will be marketing to 5-star hotels initially)
These are the most important things. In addition, it is important that we communicate that not only is this a luxury product like other premium bottled water, but that this is a locally produced luxury product. The name may do that sufficiently, so we may not need design elements that communicate it as well.
We will be marketing to Arabs in the Gulf and wealthy expats. Our target market is very wealthy, and is drawn to the classy, the luxurious, and the finer things in life. However, please do NOT think in caricatures of the wealthy or Arabs, i.e. do not want "Palace Script" cursive fonts or a "bling-bling" (lots of sparkly gold) look. Classy, sharp, subtly ornate if need be.
Here are a couple links with illustrations for a quick idea of what we are talking about regarding desalination (how most water is produced here) and Atmospheric Water:
Atmospheric Water Generation: