False Creek Publishing
False Creek Publishing is a Vancouver-based startup publishing company releasing a series of how-to textbooks on the topic of 3D Film. Our company is a adaptable group of young, driven, highly experienced, mostly-Canadian filmmakers who are hell-bent on taking the 3D world by storm. The company is an open forum, where hard work gets you far, but having fun is just as important (we didn't get into filmmaking to sit at a desk or push papers). We're here to have fun, shoot 3D films and write the authoritative Bible of shooting 3D.
The logo is going to be the brand of the company, so it isn't too much of a stretch to say that "everyone" is our target audience. More specifically, though, our target audience is professional filmmakers, film school professors and anyone passionate about 3D film.
False Creek Publishing need an engaging, yet professional logo that captures the vibrant topic of 3D filmmaking that snazzifies the slightly boring concept of textbooks. We want something that jumps off our business cards, smacks you full on in the face and says "HEY, WE'RE FALSE CREEK!"*
It also has be to be something that'll look good on our website and on the spine of a textbook.
Imagine that the logo is going to be used everywhere. Business cards, websites, poorly-planned drunken tattoos... Make something that works in all of those applications.
Good luck, and may the raddest designer win!
*logos that actual assault our customers cannot be accepted, as we are too small of a company to handle the subsequent legal battles.