HEFNER LAKESIDE GRILL
This is an upper scale casual restaurant. The interior is warm with bold colors. Shades of black, cream, copper and dark salmon are used in the interior decor. The menu is high end comfort food: steaks, braised short-ribs, salmon, complex salads. We are a restaurant group that owns around 7 concepts. This restaurant is the first one of its kind.
The target is upper income individuals and family. The building has been occupied by several restaurants so we need to break free from people's preconceived ideas about the restaurants that have been there. It needs a new start, something exciting.
We would preper no clip art or graphics. Since it is more upper scale casual we want to keep it not "cartoon". Sleek and classy. Want the designer to be creative and we don't want to give too many restictions.