I am a co-founder of Social Yantra (Web -> http://www.socialyantra.com), a startup focused on delivering actionable insights on social media starting with Facebook fan pages.
In Sanskrit (an Indian language), 'Yantra' means 'machine' or 'tool'.
We are currently targeting our beta launch by Sep 25th and looking for our logo to be designed. Our aim is to help prioritize handling of social media via natural language processing and algorithms that reduce time and effort to deal with volumes of posts, while enabling marketers to collaborate with other departments within their company to solve problems for customers.
We want to represent prioritization, action, affordability, confidence, accuracy, prioritization and collaboration in our identity and messaging.
We offer tools for analyzing text for customer support process with a focus on social media (facebook fan page posts, Twitter tweets). Our web site 'http://www.SocialYantra.com' enables users to see various analytics such as sentiment and activity on facebook fan page (our initial focus). Users can browse various brands that are already listed and they can also add their own pages to analyze.
Our taget customer segment is medium and large businesses with a focus on social media marketing managers at the beginning, but we will expand to customer support managers, VPs responsible for those processes
We will be appealing to social media marketers as users, VP/Director of marketing as a buyer. But, we do want to approach VP/Director of customer support as a next step.
We are about analytics, action, insights, but also coming from multiple social media streams (Facebook, Twitter, LinkedIn, etc) and from other forms of Text (Email, SMS, WEb communities). We are about providing information that can be trusted.
a) The logo should not use any cartoon characters
b) It should have a corporate look and feel but with cool factor that is reflecting it as a Web 2.0 identity
c) Our web site is white background and hence the logo should support that background. you can look at socialyantra.com for additional look and feel information.
The primary use for the logo is web site, but we will need to use it in our powerpoint presentations and business cards as well.
We will need the following files:
Print file format - .eps vector file
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.