Hart and Sole
I am in the process of designing a shoe line for cheerleaders and dancers. My last name is Hart so the play on words is fun! I have run a cheer and dance training facility for over 12 years. I was tired of the shoes not giving support and being uncomfortable. Over the years of working with all age and abilities I decided to begin working on my own shoe.
My current cheer company is http://www.allstarlegacy.com
The shoe will be targeted to all star, flashy, clients. However I will also have a shoe for the high school, recreational, and youth athletes.
The audience I am looking to target would be coaches first and athletes second. Obviously I want to the look to be sporty and fun because it will attract the athletes.
Coaches are looking for a clean look that will not stand out but a brand that is professional.
I am open to about ANYTHING! I have hired a web designer to come up with some ideas and they are more "words" than logos.
I am looking for something out of the box. Not just a hart with scrip SOLE around it.
The logo on the shoe will be on the insole, packaging, and back heel of the shoe. On the shoe it will be stitched in white on white. So it will need to be able to stand alone without color also.