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Our target audience is the type of person likely to ship their car in a move rather than drive it. Generally, these people will likely be web savvy and make a fair income.
We are looking for something fun, modern, and simple. We want it to have the feel of the Mac icon: Simple, recognizable, and clean. Also, for the imagery, we want some sort of car emerging from a box, preferably a newer car (though something less generic than a VW Bug), so it literally looks like the car is being shipped in a box. We see this box as sitting on its side facing about 3/4 forward with the appearance that the car is driving or coming out of the box.
One logo we really like is the logo for https://www.dropbox.com/. It's very clean and simple, and we love the font and the shading on the box. We also like how the image is monochromatic, but a little more color would work as well. We do like the text in black.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)