We aim to improve our online activity and need help in developing strong brands and aesthetically pleasing design.
This is our first time using 99designs and we're looking forward to building relationships with passionate designers.
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Our target audience for this campaign -
> Our members- 1,000 charitable organsiations in Northern Ireland
> Key public sector officials - people making decisions on expenditure cuts
> Local Politicians
> Local Media - TV, Print, Radio
A logo to brand content related to a major campaign called - "Smart Solutions in Tough Times" The logo will be used across our family of websites and on printed materials.
About the campaign:
Like everyone else the voluntary and community sector (charities / NGO's) are facing massive cuts in public expenditure. We accept that cuts are inevitable but we want to make sure that cuts are done fairly and with due consideration of the outcomes. Our 1,000 member organisations provide a wide range of efficient and effective services that benefit society - we need to get the message across to government and others that the voluntary and community sector provides "Smart Solutions in Tough Times"
We are launching the campaign soon - local media, our members and our own communications channels will all feature the logo.
> Feature the campaign name "Smart Solutions in Tough times"
> Use strong clear typeface
> 3 colours would be ideal but you can use up to 5 if need be -see our sites
> Ideally include "Voluntary and Community Sector" somewhere
> Convey turning a negative situation into a positive one
> Print file format - .ai (CMYK)
> Web file format - .jpg and layered .psd (RGB)
> Please do not use any stock images or clip art in the logo
Have a look at any of our websites to see our general design style and corporate brand.
We have other projects in the pipeline -join us.
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