Logo/Branding for Online Marketing Consultancy

Fialkoff Consulting, LLC (http://www.fialkoffconsulting.com)

I am starting an online marketing consulting business focusing on small businesses in the United States who are looking for help generating leads online, through search engine optimization, online advertising and Web development.
I want to convey that I develop business-minded strategies rather than ones built on the latest fads or coolest sites.
In the future, I may change the name of the firm so that it's not centered around me, but rather around an idea, such as lead generation...so something which would work well if the name of the firm were different.

Small business owners searching for ways to adapt their businesses to the online realm. Clients tend to be men (though not exclusively) in their 40s and 50s. I also consult with non profit groups, so something appealing to this audience would be helpful.

I have no preconceived ideas. I am open to a new look.

It needs to work on my Website as well as on letterhead and potentially business cards.