I’m creating an e-commerce site to launch a line of fine jewelry, scarves, hats and belts. I want to offer a product line for customers of sophisticated taste.
Target audience is 100% female
Target audience age group is 20-40
- Logo should reflect: Pleasure, Luxury, Treats
- Logo should be sophisticated, elegant, simple, modern
- Must be easy to read, especially when reduced in size - therefore font cannot be too fussy or complicated
- Logo should reflect the origin of the name that derives from de French and is a purple berry
- Try using the colors purple and green (fruit) and black