Interindustry, LLC was formed to help existing brands develop a clear brand strategy, and take entrepreneurial start-ups from idea to market. We are located in Los Angeles, CA and specialize in the Consumer Goods and Entertainment industries. The central idea of the company is to take existing strategies & brand equity and leverage them into new industries, while also working as an incubator of new ideas.
Our market is established and start-up CEO's, CMO's, & Brand Managers in the Consumer Goods or Entertainment industries.
We want the identity of the company to be simple and memorable. Right now it stands as two lowercase i's, that can be seen as either the two i's in iNTERiNDUSTRY, or as two people/companies working together.
The two lowercase i's are the only requirement that must remain. They can be positioned either above or to the side of the company name.
Aside from the two lowercase i's, the words Interindustry or Brands should be present (either a combination of the two or alone). We like the basic concept of the existing draft logo, but maybe a clean-up or font change could finish it up.
Clean, simple, professional, memorable are the keys.