This is the rebranding of CWI, a company that is now a year old. We currently have a logo, assets, and website that are not at the level of visual appeal and consistency that we need to convey the traits of our company.
The logo does not have to incorporate letters or the name "Cultivating Wellness" as long as we can use the words next to it. We would like a more abstract logo that can also be used on its own as a badge or a bug on social media etc.
Logo in .ai and .eps
Short range goal is to become the leading distributor of CBD products to convenience stores and small retail chains nationwide.
Longer range goal is to be the go-to CBD product source for the biggest retail chains in the world.
Throughout we want to be the number one distribution choice for CBD product manufacturers. We will be part of the national conversation as CBD enters the American mainstream.
We want to be the go to thought leaders in the CBD industry nationwide - regarding brands, ingredients, dosing, manufacturing and go - to - market strategies that work in the marketplace
We ultimately want to be respected from an international level as well - starting with Canada and Mexico.
The deliverables should support these goals.
Brand Identity Traits
Reliable, trustworthy, committed to quality, efficient, professional, authoritative, expert, premium, healthful, informed, entrepreneurial, in tune with the marketplace, honest, foundational
Existing non-CBD distributors -- we focus on CBD products only, so we are the experts and can help retailers enter this rapidly changing area confidently
Other CBD product distributors -- we have the best reach into the biggest retailers
CBD product manufacturers doing their own distribution -- we take the distro headache off their hands letting them focus on their products while we grow their penetration and sales
Product development houses -- we execute top notch brand development AND we also distribute the products we develop