Nexride LLC is a start-up in the bicycle components business. Our first product is a revolutionary saddle design, but we will create many new products in the personal transportation category. The founder of Nexride has created many successful consumer products companies.
18-55 year old largely male target market. The Nexride customer is a bicycling enthusiast who values high-quality, elegant products. Nexride is a performance-oriented brand.
Your deliverable is a logo.
You will deliver original vector graphics, preferably in Illustrator format.
The logo must work on the web and in print. It will also be silk screened and embroidered on products, and so can not have tiny details.
The logo should work in B&W and in color.
The logo must be clearly visible when printed on a decal that is 25mm wide and 13mm high. (That is the space for the decal on the first product.) In fact, you may wish to show the logo as a decal with these dimensions.
The logo must also be clearly visible on the company's website when rendered at just 50-75 pixels high. It will be used on a pure white background on the website.
Pure text-based logos are acceptable, and any logo must include the brand "nexride" clearly readable.
We tend to not like logos that are too cute or that are too literal.
We are very design-oriented clients and we very much look forward to seeing exceptional work by passionate designers who are cycling enthusiasts.