Logo for Autographaroo, a live webstream celebrity portal

Autographaroo

Autographaroo provides a unique new live web streaming and chat platform that brings together celebrities and their fans in live web sessions where they can interact personally. During these live sessions fans can get authentic autographed items from their favorite celebrities to collect and trade. Never before has it been possible for fans to get personal autographs directly from celebrities without traveling to a specific place or event, and often standing in long lines to wait for a brief encounter. Most importantly, in most cases a portion of the proceeds from these autograph sessions are donated to the celebrity’s favorite charity. So this makes it possible for fans to collect autographs that can become increasingly valuable over time, while also contributing to a good cause.

This new live web service is supported by best selling authors, famous entertainers, and famous athletes. We will soon launch hundreds of live web sessions where these celebs will be featured. THE LOGO HAS TO BE UP TO THE JOB and reflect well on the celebrities and the company.

We work closely with leading charities to support their causes by donating net proceeds from each session. We are based in the Washington DC metro area.

There is an existing logo on the web site that is just a type treatment and is quite flat (see http://www.autographaroo.com).

The audience for this service is quite diverse. It includes anyone who would want to buy an authentic autograph from their favorite celebrity. This includes fans of a particular celebrity, dealers and collectors of autographs, or anyone who is looking for a unique gift. It also includes people who want to support a particular charity buy purchasing an autograph during a session.

The autograph sessions will also bring in a very broad audience. For example, some sessions will be with extreme sports fans who are young and risk taking; others will be with rock stars; still others will be with authors ranging from best sellers to political figures.

The users of the web site will be mainly people who are web-saavy and interested in trying new things. They will be visitors to YouTube and users of Facebook and MySpace. They will be web shoppers, sports fans, music fans, book lovers, and autograph collectors. They will also be people who are interested in contributing to charitable causes. And from the other side, many celebrities and agents of celebrities will see this site and logo in many places on the web.

The first priority is to have a logo based on the brand name Autographaroo. We would like this logo to separately emphasize the words "autograph" and "aroo". The word "autograph" should be clear so that visitors quickly get the idea of what the business is about. The second element "aroo" is intended to bring in some humor, energy, a sense of fun, a sense of excitement, etc. The overall mood we want to capture is that it is dynamic, fresh, fun and related to worthy causes.

A design element would be potentially interesting, but if included it should stand on its own. We don't want to give guidance on that because we are open to creative ideas.

We would like to have a tag line under the logo that says "Touch a Star". This should be followed by a star.

We are not looking for a logo that is "overdesigned" with images or excessive graphics. It should be crisp and clean. It should be as good in black and white as it is in color.

The final design file must be in a high resolution file suitable for print media.

Be sure to check the web site. Our current logo is flat and awful. Do something else. Above all, have fun working on this project.