Our target market are business owners, specifically of businesses with between 1 million and up, with our goal being companies with 10 million to 50 million in annual revenues who have been in business more than 2 years.
These owners need to feel that Aquila is a trustworthy, proven leader with money and business success. They need to perceive Aquila as a Treasure chest of resources that can reliably bring their business to the next level.
Another key target market for us is investors. For this reason, the logo needs to give a feeling of stability, control, and reliability.
Our target market will also look for a sense of partnership, and camaraderie.They need to feel that Aquila is composed of people like themselves, not inaccessible financial barons who will take over the company.
The look we're looking for is classic with a modern twist. Think Burberry, Paul Smith, Maserati, Aston Martin. These all have a Classic base with a modern twist.
The colors should be stable and reliable. Not clashing multi colors. Not .com trendy colors. The logo must above all appear solid.