The logo is for a new provider of cosmetic laser skin care. The name Lizzy'sSmile is a very personal rememberance of the doctors daughter.
We have not fully decided whether to use the name LizzySmile or Lizzy'sSmile.....
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The target audience is primarily women between the ages 32 - 55
The doctor wants the word Lizzy to look handwritten, because this was the style of her daughters signature. The tail of the "y" will continue to flow to above the "i", dotting the "i" in a star. The word Lizzy should be pink. The tag line will be.... laser skin care.
The other element that could be worked into the design is a large script of LZ (the Z in script) with a star between the letters.