The Subdivision and Housing Developers Association, Inc. (SHDA) is the Philippines's major and leading organization of housing and real estate developers in the Philippines. Member companies typically focus on building affordable homes for the millions of Filipinos still needing a home.
Annually, SHDA holds a conference in partnership with the Housing and Urban Development Coordinating Council, the government's primary housing agency.
This year, the theme of the conference is Roadmap to BALAI 2028.
Balay comes from balai, the Malay word for house, other variations of which include bahay (in Tagalog). In this case, BALAI is specifically the abbreviation for the government's new thrust of "Building Adequate, Liveable, Affordable and Inclusive Filipino Communities.” The new “battle cry” aims to establish a unified vision for shelter agencies under the HUDCC’s supervision and bring about a dependable brand of public service.
The logo essentially needs to be more formal, given it's high-level professional nature but it should also look vibrant and alive, in line with the objective of breathing new life into the real estate industry.
The artists can choose to have the whole "Roadmap To BALAI 2028" or simply "BALAI" depending on how you will incorporate the various themes. Again the goal is to make it professional but vibrant without looking too cluttered.
If it would so be the direction to be chosen by the artists, remember that BALAI is the abbreviation for the following:
B - Building
A - Adequate which refers to building not just homes but full communities which are safe, nurturing and readily-accessible
L - Livable which pertains to building homes with access to safe water, sanitation, waste management, energy, and transport
A - Affordable which pertains to the all in-cost and accessibility to financing
I - Inclusive meaning even the poorest of the poor, which is a commonly neglected market segment given their capacity to pay will also be given an opportunity to own their homes