This logo is for a general practice law firm founded by two lawyers with years of experience in sophisticated big law firms who have decided to go out on their own to escape the trappings of the culture of big law. The practice will include both transactional and litigation work for corporate clients, and such areas as family law, elder law, and veterans benefits claims for individuals. The firm will be located in the historic city of Williamsburg, Virginia.
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The firm will be providing high quality services to its clients, ranging from individuals to small businesses to larger corporations that have national reach. Eye appeal to both individual and corporate clients is important. Though the firm will be located in Williamsburg, its intended client base will encompass not only the local region from Norfolk to Richmond, Virginia, but also clients along the entire East Coast.
The logo should reflect the professionalism and sophistication of the attorneys, while also reflecting the personal service, agility, and flexibility of a small firm setting. The preference is for a maximum of two colors, one of which should be Air Force blue (representing the military service of one of the members of the firm). We are looking for something that is both clean and classically elegant.
The logo will be used on business cards, letterhead stationery, and other published items, as well as on the firm's web site. Thus, we will need copy in formats appropriate for both.