The goal is to create a logo and eventually a bottle that stands out in the bar and on the shelf. The bottle will most likely look like the Voss Water bottle, but with frosted glass and a wood cap.
The logo (Rocket) will most likely be placed vertically on the side of a vodka bottle that will most likely look like the Voss Water bottle. Vodka could be part of the base, used horizontally, or vertically as part of the Rocket logo.
It will need to be clearly visible on the top shelf from a distance (e.g. standing at the bar counter) and stand out from all the other vodka bottles. It needs to be simple and clean, like the vodka. I like Helvetica, but am open to suggestions.
Here are some 'ceremonies' where Rocket Vodka will be consumed to celebrate (i.e. frozen shots with friends and family):
o Athlete: après ski or night before a race, toasting health and fun
o Romantic: date night, sipping it with appetizers at an awesome restaurant, toasting love and life
o Musician: live music, slamming shots with my friends at a concert, toasting friends and fun
o Entrepreneur: team celebration, shooting a shot, toasting new hires, milestones, deals, sales, etc.