Laser Clinic - new logo and colour palatte

Neutral Bay Laser and Dermatology Clinic

Neutral Bay Laser and Dermatology Clinic has been established for over 10 years and is one of Sydney’s largest and most established dermatology laser clinics.
The clinic is owned and led by an established, trusted and respected dermatologist who is supported by a team of Doctors and qualified nurses.
Lasers are becoming more prevalent in the treatment of skin conditions – both medical and cosmetic. They are perfect for treatment of conditions including facial wrinkles, sallow and sun-damaged skin, pigmentation, acne scars, face, neck and leg veins, age warts, birthmarks, unwanted hair or tattoos.
With the increasing demand for laser treatment, this largely unregulated market has seen the emergence of a lot of clinics offering laser treatment and these can be run by any practitioner (medical or beautician) who invests in a laser. A key differentiator for Neutral Bay Laser and Dermatology Clinic is the fact that the clinic is Doctor/Dermatologist owned and run and that the staff are highly experienced and qualified.

Women and Men who are interested in cosmetic procedures to keep them looking young and beautiful

Secondary target market of GP’s, Dermatologists, Plastic Surgeons who will refer people to the surgery for dermatology treatment.

The positioning of the clinic must be credible.

The purpose of this brief is to initiate the development of a logo and colour palate for Neutral Bay Laser and Dermatology Clinic.

This logo will be rolled out across multiple marketing assets including signage in the clinic, the website, printed collateral, advertising and potentially uniforms.

It therefore needs to work as equally well in a single colour, black and white and also full colour.

As part of this process, we are also seeking the definition of a colour palate that will be used in the clinic, for the website, in advertising and potentially for uniforms. Pls see attached brief for requirements here.

The final agreed logo should be provided in both low res (JPEG format) for the web and also high res format (eg EPS) for printing purposes

Please see attached brief for detailed design requirements. I have also attached a ppt of competitors in this space. We want to avoid a logo or colour palatte that looks like any competitors in the Australian market.