Over the past 20 years we have gone from a 5 office Independent firm ( with a red white and blue color theme) to the 7th largest Century 21 affiliate in the United States. In 2009 we dropped the C21 affiliation and became an Independent Broker with a Black and White gate logo. See the attached sample. Now it is time to modernize and simplify.
We cover ALL markets from first time home buyers, coops, rentals to Luxury. We want a fresh new STREAM-LINED look - it should read ‘LUXURY’ without having to say it.
We use state of the art online and web technology with today’s marketing techniques that bring home buyers and sellers together both locally and from around the globe.
We are looking for a corporate logo design - a ‘mark’ - icon or an image - that will stand alone OR with the name LAFFEY - It should convey our values of family, technology, strength with the correct balance of sleek and modern day design.
We are currently considering a color palette of green (PMS 7490) black. Grey can be incorporated as well. This is not mandatory. we are looking for input and creativity.
We have been playing with a small touch of CELTIC IMAGARY being that the Laffey family is of an Irish decent. We do not want the typical elaborate Celtic style. A newer modern clean version of the old.
Some keywords to keep in mind: celtic image
21 century marketing tools.
As we look at our analytics the name "Laffey" is how everyone searches and finds us. This is what they remember. Sometimes its Laffey Real Estate, Laffey Fine Homes, Century 21 Laffey, Laffey Realty......... but always with Laffey.
We recently had a departure of a partner that has started a competing firm within the same marketplace that is attempting to confuse the public by having similar branding. ( see attached logo design). Our new design must stand out, different and unique that NO ONE will confuse our company with his. This logo is attached as a reference to what NOT to do.