Kidz Matter logo

new startup needs logo. Kidz Matter is a company focused on developing life skills and leadership skills for children. Looking for clean, fresh, positive look.

Kidz Matter

Update*** -   the company is about kids, however the target is equally Parents.  Therefore, appeal needs to be professional and not too "cutesy."  Looking for a clean, fresh, positive logo for company.  No set parameters for artwork ... be creative.  Kidz Matter teaches children and parents how to develop life skills, fitness/health and leadership skills, through education, interactive website, activities, and other resources.  Target audience is families with children 3-12 - primarily US market.   Logo will brand company on website and all marketing materials.   Founders have 40 years experience developing and implementing activity-based programs to children.  Now extending programs to the web to capture larger market share.  website is http://www.mykidzmatter.com only a shell up at this time.

- prefer simple color scheme.  no preset conditions on colors other than it should cater to kids and families.
- logo should be "cool" enough not to "turn-off" 10-12 year-olds.
- company name is Kidz Matter
- easy to read - not too abstract

- 5-8 colors
- do not want BLACK as primary color
- do not want a pre-school or toddler look/feel