Innovative logo needed to represent a startup that harnesses the knowledge of the masses in order to aid people to gain new skills. Primarily focused on the learning of languages, it aims to connect people into a community through the use of innovative features powered by the users themselves.
Please see the requirements below about the idea in more detail. However, the target audience is very open. From young digital natives to older people keeping themselves informed about technology, the Internet presents a powerful means for combining knowledge to aid learning.
Therefore, I would say that the logo would need to have a fresh, young look that is synonymous with social media (or web 2.0 if you like).
The offering will be a web-based service where users can learn and share knowledge (initially focused at learning languages) through the rich and engaging channels that today's online world provides.
This community approach to learning is a key point here and the logo should reach out to the audience to encourage participation whilst have a professional and clean look.
Many associate modern life online as being 'noisy' and hectic with many places to turn to for information. Therefore, the logo needs to emphasise CrowdSweat as a respected online presence where clean and well thought through design makes it easy to educate oneself through connecting with people with similar needs..
It would also be good if it can reflect the nature of the site in that it's key features and value is in the collaborative effects of enabling the masses.
This is if course quite a challenge and I look forward to what can be done. I would welcome the use of artistic initiative and am happy to evaluate all sorts of ideas and discuss concepts.